The 2024-2025 college football season wrapped in Atlanta with the College Football Playoffs. The weekend, which hosted thousands of college football fans from across the country, kicked off with Playoff Fan Central — a celebration of all things college football.
This year, AT&T showed up with a revamped fan favorite, a digital TD Drive game, along with two photo ops and a number of high profile meet and greets with NCAA greats. Our theme this year? The players’ facility. Having drawn inspiration from the very place college athletes spend most of their time, we designed a user journey that started right in the “locker room” with a photo op that gave fans a chance to show off their team pride for the championship teams: Notre Dame and Ohio State.
From the locker room, fans made their way onto our “field” for the big game, finally wrapping up at our “Coach’s Corner,” which served dual purpose as both a secondary photo op as well as the designated meet and greet area.
Guest appearances this year included: Shilo Sanders, Shedeur Sanders, Cris Carter, Demarcus Ware and Brady Quinn.
Season: Winter 2024
Key Role: Associate Creative Director, Creative Lead
Key Assets: 60×60 footprint at Playoff Fan Central
AT&T Rising Future Makers is a program uplifting and celebrating an esteemed class of 25 HBCU students making a difference in their community and campus, and giving them the connections, networks, and opportunities to support their dreams and ambitions.
To celebrate HBCUs across the country, AT&T Rising Future Makers went on a campus tour, stopping at North Carolina A&T, Howard University, Prairie View A&M and Florida A&M University to connect with students during the homecoming season.
During the activations, the Rising Future Makers contest launched.
With the RFM program, students find inspiration through immersion. AT&T will connect students to immersive experiences that will inspire you to think beyond their dreams. From NBA All-Star to Tribeca Film Festival and more, AT&T introduces Rising Future Makers to a network of possibility by granting them exclusive access to some of the most coveted events throughout the year.
Rising Future Makers Microsite
Season: Fall 2024
Key Role: Associate Creative Director
Key Assets: Homecoming activation, marketing materials related to the activation, microsite, winner’s event activation
MEDIA FEATURES: AdWeek | Sports Business Journal
When it comes to summer in Arizona, there's only one way to spend your days: poolside. That's why AT&T created an unparalleled tech-focused desert oasis, bringing WNBA fans into the heart of the action during All-Star weekend. AT&T's desert oasis showcased four exclusive experiences, all designed to immerse fans in relaxation and fun, embodying the Player PTO spirit.
Step onto our fully immersive LED court, crafted to make you feel like you're playing on water. Thanks to AT&T’s collaborations with All-Star icons A’ja Wilson and Sabrina Ionescu, custom player floaties marked shooting spots on the court. Play, compete, and collect floaties to dominate the daily leaderboard.
Unwind with our digital and interactive watercolor mural, featuring artwork by a local Phoenix artist. Our innovative tools make it feel like you're painting with real watercolors, bringing your creativity to life.
Experience luxury with our Cabana Mani, where AT&T’s cutting-edge nail robotic tech provides poolside pampering. Enjoy player-inspired nail designs, complete with their signatures, for a truly unique keepsake.
Finally, hit the Poolside Essential Prize Wall to win exclusive custom prizes. Score a Sabrina pool float, a signature candle from A’ja’s small business, or a Brazil-inspired pool towel featuring Kamilla Cardoso.
The space was buzzing with stars from the WNBA including:
Commissioner Cathy Engelbert
Marina Mabrey
Shakira Austin
A'ja Wilson
Sabrina Ionescu
Jewell Lloyd
Tasha Cloud
Chiney Ogwumike
Season: Summer 2024
Key Role: Associate Creative Director
Key Activation: footprint at Phoenix Convention Center
Key Assets: Digital, motion, physical signage
MEDIA FEATURE: AdWeek
For Essence Festival's 30th birthday, AT&T Dream in Black demonstrated its dedication to connecting through culture by celebrating from July 4th-July 7th. Our goal was to create an experience that felt celebratory, connected and above else, authentic to the culture.
We did so by taking attendees on a journey through the last 30 years of the culture, showcasing the best of the 90s, 2000s, 2020s and beyond.
From an AI photobooth to creative giveaways and interactive experiences, we created a cohesive, culture-driven activation. We also included moments and performances from the following:
Aux Cord Wars
R&B Money Podcast hosted by Tank and J. Valentine
Jadakiss
Connecting Through Culture Panel with KevOnStage, Cari Champion and Affion Crockett
DJ Diamond Kuts
Jeremih
Cory Townes
Arin Ray
Mya
Giveaways exceeded expectations resulting in over 20k impressions driving 118 retail sales at SOKO MRKT and 3,282 premiums given away at The GIFTed Bar.
With more than 103K+ impressions across all touchpoints, The Connected Stage boasted an average dwell time of 18 minutes.
Season: Summer 2024
Key Role: Associate Creative Director
Key Activation: 80x80 footprint at New Orleans Ernest N. Morial Convention Center
Key Assets: Digital, motion, physical signage
