I've never believed a Creative Director's job starts and ends with the idea.

Sometimes I'm writing. Sometimes I'm producing. Sometimes I'm leading a brainstorm, building a moodboard, digging through the proverbial crates of my archival brain or asking one more question because I know there's a better story hiding beneath the obvious one.

That's the part of the job I love most.

I'm endlessly curious about people, culture and the little details that separate the authentic from the performative. The best ideas rarely appear out of thin air. They're uncovered through history, conversation, observation and the willingness to keep asking better questions.

That mindset has shaped work for brands including Nike, Apple, AT&T, Bosch and JD Sports.

For real, see for yourself.