I’m a conceptual, multidisciplinary Creative Director with an archival mind and over a decade of work experience. After leaving behind legal marketing and fintech, I’ve led work for global brands like Nike, Apple, JD Sports, Bosch and AT&T across content, influencer and experiential marketing. I bring taste, intention, and storytelling to every project, owning the work from brief to delivery with care.

My passion is building stories at the intersections of sport, style, and culture.