Connecting fans with the greater possibility of meeting a NFL superstar, AT&T teamed up with Dak Prescott for ‘Have a Catch with Dak,’ a campaign and contest bringing fans face-to-face with America’s Quarterback. Following the success of the contest, AT&T chose Dallas Cowboys superfan Cynthia Velazquez to fly to Dallas for an immersive trip around The Star and AT&T Stadium, all leading up to her meeting and having a catch with Dak.

Dak Prescott socials: Instagram

Season: 2024-2025 NFL Season
Key Role: Director and Associate Creative Director — Copywriter
Key Assets: :90 second content capture

To celebrate Black History Month, AT&T Dream in Black connected Black celebrity multi-hyphenates with small business owners for a candid conversation on business, community and more.

With intentional casting, our goal was to change the trajectory of a budding entrepreneur’s career and thus inspiring millions of viewers to chase their own dreams.

Captured on location in San Francisco, we shot with music artist and entrepreneur, Larry June, founder and creative director of Playa Society, Esther Wallace and our small business owner, founder of All Caps Studio, Saeed Ferguson.

Director and photographer: Sage East
Director of Photography: Sade Ndya

Season: Black History Month, 2025
Key Role: Creative Director and Copywriter
Key Assets: 3-minute hero edit, :30 teaser, (2) :30 cutdowns

Following WNBA All-Star weekend, AT&T launched 'Beyond the Bleachers,' a contest to connect young fans to their WNBA icons, A'ja Wilson and Sabrina Ionescu. Over the course of the summer, we collected hundreds of video submissions from fans across the country who shared why their love for the W, A'ja and Sabrina ran deep.

In Las Vegas, we captured Addyson as she came face-to-face with 3x MVP and Gold Medalist, A'ja Wilson.

Season: Fall 2024
Key Role: Associate Creative Director, Copywriter
Key Assets: Microsite and content series

Following WNBA All-Star weekend, AT&T launched 'Beyond the Bleachers,' a contest to connect young fans to their WNBA icons, A'ja Wilson and Sabrina Ionescu. Over the course of the summer, we collected hundreds of video submissions from fans across the country who shared why their love for the W, A'ja and Sabrina ran deep.

In New York City, we captured Cora get the surprise of a lifetime when she got to play 3-point record holder and Gold Medalist, Sabrina Ionescu, in a game of Horse.

Connecting fans with the greater possibility of meeting a NFL superstar, AT&T teamed up with Dak Prescott for ‘Have a Catch with Dak,’ a campaign and contest bringing fans face-to-face with America’s Quarterback. To promote the contest, we shot a :60 promo video for Dak and the Dallas Cowboys’ social channels.

Dak Prescott socials: Instagram | X

Dallas Cowboys socials: Facebook

Season: 2024-2025 NFL Season
Key Role: Associate Creative Director, Copywriter
Key Assets: Social promo, microsite copy, social media copy for Dak Prescott and Dallas Cowboys’ social media

AT&T Pose with the Pros is a feature of the Dallas Cowboys app and in-person experience at AT&T Stadium, home of the Cowboys. To promote the app, we shot a 60-second social content piece featuring Cowboys Quarterback Dak Prescott and Tight End Jake Ferguson.

Poking fun at the Cowboys’ rivalry with a particular green team, we focused this piece on a lone Cowboys fan being forced to take a picture with his friends — fans of that rival team. He’s visited by his Cowboys Conscious, Dak Prescott and Jake Ferguson, showing up as his good and evil conscious, respectively.

Season: 2024-2025 Season
Key Role: Associate Creative Director, Copywriter
Key Assets: :60 motion asset

Nike's first long form new series brings together game-changing Black women for real talk about real issues. Come Thru is a unique alchemy of perspectives that is 
inspiring & accessible. This series is a first for our viewers. A series that is specifically 
for them, addressing the real issues that not only directly impact them 
but reflect what they truly care about.

This was a project born from necessity and accessibility; one that gave me the chance to create, learn and work with so many talented creatives of color and women from across the globe and build a space for the younger generation to hear directly from their peers and their icons, alike. As part of this women-led crew, I joined at the very beginning as a Senior Writer, tasked with drafting scripts, talent briefs and building strong narratives that connected with our audiences. After collaborating on our first episode, I served as lead on Episodes 3, 5 and 7 and in a supporting role, leading ancillary edits for episodes 2, 4 and 6.

There’s power in numbers: the first two episodes of Come Thru each have over 1M views and over 175,000 hours of watch time (that’s 20 years!). Our audience is 98% female, with 95% identifying as Gen Z women between the ages of 18-24 — making this series truly for her, by her.

My greatest accomplishment? Creating our tagline:

“Championed by Black Women, Created for All Women.”

Season: Spring - Winter 2021
Key Role: Senior Creative
Key Assets: 11:00 - 13:00 episodes, 0:15 ancillary motion assets, digital stills
Key Activations: Digital (YouTube and Instagram)

During World Cup ‘23, Nike wanted to show the next generation what is possible and accelerate the future of sport on and off the pitch.

We captured the attention of young people by putting them in the spotlight. We featured young athletes, led by young women, forging their relationship with sport and celebrating their victories unabashedly and without fear.

Our inspiration started with a chant.

Before they ever stepped foot on this pitch for this World Cup, The Matilda’s – Australia’s Women’s National Football Team – had already won. Blazing the trail, achieving pay parity, and rallying the belief of a nation, they know better than anyone that victory is about more than a medal or a trophy. Their win song was the perfect way to pass the baton to the young people of Australia and became the track to our spot.

Season: Fall 23

Key Role: ACD Writer/Sound Selection on Creative Pitch

Key Assets: Motion Asset

Key Activations: Digital; Australian Markets

Collaborating with Nike Sports Marketing, we were tasked with building a social media playbook for the greatest athlete of all time — Serena Williams. To celebrate the launch of her latest Nike collection, The Serena Williams Design Crew, we designed social media content pieces fit for the Queen.

The first piece, A Good Closet Tour, was reminiscent of an episode of MTV cribs. We welcomed fans into Serena’s closet and got a peek into her routine and the SWDC items she loves to rock. The second piece, Catwalk Clones, was a fun, on-trend TikTok piece featuring Serena rocking the latest pieces from her collection. Writing roles included talent and creative briefs.

Season: Spring 2023
Key Role: Senior Creative + Writer
Key Assets: Motion Clips
Key Activations: Instagram and TikTok

Apple Podcasts worked with Conscious Minds to create always-on video content to establish and grow their presence on TikTok. Through the lenses of curiosity and discovery, we ushered in thoughtful creator campaigns and spot-on brand partnerships like iHeart Media to create a buzzy new channel dedicated to uncovering your favorite (and newly discovered) voices in podcasting.

Season: Summer - Winter 2023
Key Role: ACD
Key Assets: 30-60 second TikTok videos
Key Activation: TikTok

Apple Pay worked with Conscious Minds to develop a creator-led TikTok campaign that showcased the versatility of the native iPhone payment method. From accessibility to durability, creators ask “Can I use Apple Pay ____?” in myriad of ways. Working with a diverse cast of 7 TikTok creators, we developed a bite-size, social first campaign — the first for Apple Pay. The campaign’s success was captured in Forbes.

Season: Summer 2023
Key Role: ACD - Creative Support (all video content was captured, edited and published by contracted content creators)
Key Assets: 30-60 second TikTok videos
Key Activation: TikTok