Play like a Bosch.
The Bosch Games are built for anyone who wants to play like a Bosch.
“Play Like a Bosch” transforms product innovation into a playful, ownable content platform. Blending chef-led storytelling, character-driven ideas and feature-focused content, the work builds a premium, flexible asset library designed to scale across social, web and seasonal moments. Leveraging off Bosch’s longstanding relationship with Top Chef, we worked with chefs Evelyn Garcia, Jet Tila, Mei Lin and Michael Voltaggio.
Season: Summer and Fall 2026
Key Role: Creative Director
Key Assets: Motion and stills for social content and web assets
Featured Content
Cold Opens
Cold Opens gives each chef a bold, cinematic introduction as they step into the Bosch kitchen, setting the tone with a signature line that blends the heightened drama of Bravo competition with the precision and confidence of Bosch performance.
Each open is captured in two versions: one that leans into the chef’s personality and competitive energy, and another that more directly connects their presence to Bosch product features, creating a flexible content system that feels entertaining first while still laddering back to performance, innovation, and everyday kitchen authority.
Chop, Snack, Serve
Chop, Snack, Serve puts a culinary spin on the classic “this or that” format, challenging chefs to make quick, personality-driven choices across Bosch and kitchen-inspired trios.
With each prompt, chefs decide what they would chop, snack on, or serve, creating a playful content format that brings out their taste, humor, and point of view while naturally opening the door for Bosch product and kitchen moments to enter the conversation.
Quality Gym x Dish
Quality Gym turns Bosch product testing into a playful chef challenge, where everyday appliance durability gets treated like a workout.
Chefs take on a series of “quality reps,” from repeatedly opening dishwasher doors to testing features built for daily use, while answering rapid-fire trivia about Bosch performance, engineering, and endurance. The format brings product claims to life in a way that feels active, entertaining, and easy to understand, proving Bosch quality isn’t just stated, it’s put through the reps.
Quality Kitchen x Fridge
Quality Kitchen brings Bosch freshness technology into a more natural, chef-led format, turning fridge stocking into an easy product story about ingredients, performance, and everyday kitchen care.
As chefs stock a Bosch fridge with their go-to fresh ingredients, they answer quick questions about what they cook with, what they keep on hand, and how freshness impacts the way they create. The format keeps the energy conversational while giving chefs a natural lane to speak to Bosch features like dual compressors, consistent temperature, and humidity control, showing how smart refrigeration helps ingredients last longer and perform better when it’s time to cook.