“Play Like a Bosch” transforms product innovation into a playful, ownable content platform. Blending chef-led storytelling, character-driven ideas and feature-focused content, the work builds a premium, flexible asset library designed to scale across social, web and seasonal moments. Leveraging off Bosch’s longstanding relationship with Top Chef, we worked with chefs Evelyn Garcia, Jet Tila, Mei Lin and Michael Voltaggio.

Season: Summer and Fall 2026

Key Role: Creative Director

Key Assets: Motion and stills for social content and web assets