I'm a Creative Director, producer and professional collector of interesting things.

I've always had an archival mind.

Long before I knew creative direction was a career, I was collecting things—stories, photographs, magazine clippings, sports trivia, moments people overlooked. I don't think I realized it at the time, but I wasn't collecting things because I liked nostalgia.

I was collecting context.

That's still how I approach every project today.

I'm fascinated by why people care. Why traditions endure. Why one campaign becomes part of culture while another disappears a week later. Those questions have shaped my career more than any title ever has.

Turns out, curiosity was the creative process all along.