Hi, I’m BROOKE.
I'm a Creative Director, producer and professional collector of interesting things.
Which is really just a polished way of saying I'm interested in entirely too much.
Sports. Music. Art. Fashion. Internet lore. Pop culture. The art of printed media. Very specific pieces of history. Random facts that have absolutely no practical use until, somehow, they do.
I've always been like this. As a kid, I collected magazines, photographs, stories and whatever else I decided was important enough to keep. As an adult, I have more expensive hobbies and a to-do list that grows with every rediscovery.
Somewhere in between, I made a career out of it.
Today, I work across sports, entertainment and culture: building ideas, stories and experiences around the thing I'm always trying to understand why people care.
I'm a writer first, a Creative Director by trade and a firm believer that having your hand in too many pots is actually a professional advantage. At least that's what I tell myself every time I pick up another hobby.
Turns out, curiosity was the creative process all along.
People love lore.
Here’s mine (sorta).
Currently: Creative Director at Smart Magic, leading creative for brands like PUMA, Bosch and New Balance.
Previously: Associate Creative Director at Wasserman / THE.TEAM, bringing AT&T to life across some of the biggest stages in sports, entertainment and culture.
Before that: Senior Copywriter turned Associate Creative Director, creating work for Nike and Apple, including Nike Women's Come Thru series, Jordan Brand and more.
Along the way, I've concepted campaigns and built brand experiences, led creative teams, written for Megan Thee Stallion(!!), presented at a few conferences, appeared on a career pod and got the “cool auntie” approval from a room of college students. Oh, and wrote more decks than any human should reasonably have to.
Before advertising, I had another life as a corporate animal in legal marketing and financial tech.
That's the short version. The résumé has the receipts.