AT&T HBCU
Homecoming Tour
AT&T Rising Future Makers is a program uplifting and celebrating an esteemed class of 25 HBCU students making a difference in their community and campus, and giving them the connections, networks, and opportunities to support their dreams and ambitions.
To celebrate HBCUs across the country, AT&T Rising Future Makers went on a campus tour, stopping at North Carolina A&T, Howard University, Prairie View A&M and Florida A&M University to connect with students during the homecoming season.
During the activations, the Rising Future Makers contest launched.
With the RFM program, students find inspiration through immersion. AT&T will connect students to immersive experiences that will inspire you to think beyond their dreams. From NBA All-Star to Tribeca Film Festival and more, AT&T introduces Rising Future Makers to a network of possibility by granting them exclusive access to some of the most coveted events throughout the year.
Rising Future Makers Microsite
Season: Fall 2024
Key Role: Associate Creative Director
Key Assets: Homecoming activation, marketing materials related to the activation, microsite, winner’s event activation
