Apple Pay worked with Conscious Minds to develop a creator-led TikTok campaign that showcased the versatility of the native iPhone payment method. From accessibility to durability, creators ask “Can I use Apple Pay ____?” in myriad of ways. Working with a diverse cast of 7 TikTok creators, we developed a bite-size, social first campaign — the first for Apple Pay. The campaign’s success was captured in Forbes.

Season: Summer 2023
Key Role: ACD - Creative Support (all video content was captured, edited and published by contracted content creators)
Key Assets: 30-60 second TikTok videos
Key Activation: TikTok