Do More You was about capturing the messy and sometimes obsessive parts of wellness and celebrating the process unapologetically without sweating the small stuff because in the grand scheme: you just gotta do more you. Partnering digital creators with Nike Women, we created an in-app wellness resource for women athletes.

Season: Spring and Summer 2022
Key Role: Senior Copywriter
Key Assets: Digital stills; editorial content
Key Activations: Nike App; Nike Training Club App