Collaborating with Nike Sports Marketing, we were tasked with building a social media playbook for the greatest athlete of all time — Serena Williams. To celebrate the launch of her latest Nike collection, The Serena Williams Design Crew, we designed social media content pieces fit for the Queen.

The first piece, A Good Closet Tour, was reminiscent of an episode of MTV cribs. We welcomed fans into Serena’s closet and got a peek into her routine and the SWDC items she loves to rock. The second piece, Catwalk Clones, was a fun, on-trend TikTok piece featuring Serena rocking the latest pieces from her collection. Writing roles included talent and creative briefs.

Season: Spring 2023
Key Role: Senior Creative + Writer
Key Assets: Motion Clips
Key Activations: Instagram and TikTok