Brooke Estell

Makers centers Gen Z women of color in social storytelling that’s authentic to her, serving as an exploration of style and culture, through the lens of young women leading the pack. TL; DR: We make TikToks, not ads.

To supplement the release of the Air Jordan Retro 11 ‘Midnight Navy,’ I interviewed mother and daughter duo, Maria and Sara, and wrote a story about the strongest ties — family.

A fast-paced, low-budget feature for AF1’s 40th anniversary. Produced entirely by CM, from concept to casting and styling. The final work resulted in a 100% increase in engagement and became one of Nike App’s top engagement threads to date — including 27k comments.

Do More You was about capturing the messy and sometimes obsessive parts of wellness and celebrating the process unapologetically without sweating the small stuff because in the grand scheme: you just gotta do more you.