Nike's first long form new series brings together game-changing Black women for real talk about real issues. Come Thru is a unique alchemy of perspectives that is 
inspiring & accessible. This series is a first for our viewers. A series that is specifically 
for them, addressing the real issues that not only directly impact them 
but reflect what they truly care about.

This was a project born from necessity and accessibility; one that gave me the chance to create, learn and work with so many talented creatives of color and women from across the globe and build a space for the younger generation to hear directly from their peers and their icons, alike. As part of this women-led crew, I joined at the very beginning as a Senior Writer, tasked with drafting scripts, talent briefs and building strong narratives that connected with our audiences. After collaborating on our first episode, I served as lead on Episodes 3, 5 and 7 and in a supporting role, leading ancillary edits for episodes 2, 4 and 6.

There’s power in numbers: the first two episodes of Come Thru each have over 1M views and over 175,000 hours of watch time (that’s 20 years!). Our audience is 98% female, with 95% identifying as Gen Z women between the ages of 18-24 — making this series truly for her, by her.

My greatest accomplishment? Creating our tagline:

“Championed by Black Women, Created for All Women.”

Season: Spring - Winter 2021
Key Role: Senior Creative
Key Assets: 11:00 - 13:00 episodes, 0:15 ancillary motion assets, digital stills
Key Activations: Digital (YouTube and Instagram)