Partnering with creative content makers, we introduced their online communities to the latest products from the JD Sports x Nike Need It Now collection in a fresh, new and authentic ways – telling her story, her way. To level up from our influencer-led TikTok program, we introduced 2.0 Makers — featuring them in original productions for brand channels — creating a fully integrated journey across consumer touch points, thus driving community in a fresh way by highlighting one key subculture in key city markets — Los Angeles and New York City.

This was the first in a 2-part shoot highlighting the BIPOC rollerskating community. Our LA skater, Toni, was captured at the famed roller rink, Moonlight Rollerway, in Glendale.

Season: Fall 2022
Key Role: Associate Creative Director, Writer
Key Assets: Digital stills, 00:15 motion clips
Key Activations: Digital (website, social media)

Case Study