A fast-paced, low-budget feature for AF1’s 40th anniversary. Produced entirely by CM, from concept to casting and styling. The final work resulted in a 100% increase in engagement and became one of Nike App’s top engagement threads to date — including 27k comments.

Season: Summer 2022
Key Role: Senior Creative, Copy Toolkit and AD Support
Key Assets: Digital stills, in-app copy
Key Activation: Nike App; Nike.com