Partnering with creative content makers, we introduced their online communities to the latest products from the JD Sports x Nike Need It Now collection in a fresh, new and authentic ways – telling her story, her way. To level up from our current program, we introduced 2.0 Makers — featuring them in original productions for brand channels — creating a fully integrated journey across consumer touch points, thus driving community in a fresh way.

This shoot was inspired by a dancer’s urge to move whenever, wherever, however. Inspired about spring time in the city, our talent, rising pop group, the Mako Girls helped us tell the story of sisterhood, dance and the sheer joy of springtime.

Season: Spring 2023 (April + May)
Key Role: Associate Creative Director, Writer
Key Assets: Digital stills, 00:15 motion clips
Key Activations: Digital (website, social media), In-Store (JD Sports Chicago, State Street)

Case Study