The long-awaited collaboration between Megan Thee Stallion and Nike included a signature collection, Hot Girl Systems, and a holistic wellness campaign aptly titled, Thee Hottie State of Mind.

Prioritizing authenticity of voice and delivery, Nike and Thesis wanted a writer who’s style of writing naturally captured Thee Hot Girl Coach’s tone, attitude and energy — a Black woman writer with Megan’s entire discography downloaded to her phone (yes, me). Working with Thesis, I collaborated with the Nike client team and writers to create editorial and ad copy that felt natural to Hot Girl Meg and her army of Hotties.

Enter Thee Hottie State of Mind.

Season: Spring 24
Key Role: Lead Writer
Key Assets: Editorial Content; Ad Copy
Key Activations: Nike.com, Nike App, Nike Training Club and Social Media