Founded by Savannah James and April McDaniel and led by CEO Porsha Ellis, “Let It Break is a members-only community designed for women ready to grow from the inside out. Through intimate group coaching, curated experiences, and expert-led gatherings, we offer a grounded, holistic path forward — one that honors who you are and who you’re becoming.”

Working with the Let It Break team, I researched and designed a strategic brand language toolkit featuring refreshed copy for internal and external communications including new loglines, web and newsletter copy and social media guidelines. The project focused on a strategic approach to copy that helped bring additional color and context to Let It Break’s growing brand awareness.

Season: Spring 2025
Key Role: Brand Strategist and copywriter
Key Assets: Internal toolkit, external-facing copy
Key Activation: Website