The 2024-2025 college basketball season wrapped in Tampa Bay, Florida with the NCAA Women’s Final Four. The weekend, which hosted thousands of college hoops fans from across the country, kicked off with Women’s Final Four Tourney Town — a celebration of all things women’s college basketball.

This year, AT&T showed up with an AI-driven Dream Court where basketball fans let their wildest dream run free. From the beaches of Tampa all the way to the stars, fans would be inspired to create a court of their dreams and compete with or against their friends for weekend bragging rights.

In addition to our full LED court, fans could line up for a chance to meet WNBA and college superstars — from A’ja Wilson to Hannah Hidalgo. AT&T was also the presenting sponsor for Super Saturday, a concert series headlined by Glorilla.

Guest appearances this year included: A’ja Wilson, Allisha Gray, Hannah Hidalgo, Sheryl Swoopes, Cheryl Miller and Lisa Leslie.

Season: Spring 2025
Key Role: Associate Creative Director, Copywriter
Key Assets: 60×60 footprint at Tourney Town