MEDIA FEATURES: AdWeek | Sports Business Journal

When it comes to summer in Arizona, there's only one way to spend your days: poolside. That's why AT&T created an unparalleled tech-focused desert oasis, bringing WNBA fans into the heart of the action during All-Star weekend. AT&T's desert oasis showcased four exclusive experiences, all designed to immerse fans in relaxation and fun, embodying the Player PTO spirit.

Step onto our fully immersive LED court, crafted to make you feel like you're playing on water. Thanks to AT&T’s collaborations with All-Star icons A’ja Wilson and Sabrina Ionescu, custom player floaties marked shooting spots on the court. Play, compete, and collect floaties to dominate the daily leaderboard.

Unwind with our digital and interactive watercolor mural, featuring artwork by a local Phoenix artist. Our innovative tools make it feel like you're painting with real watercolors, bringing your creativity to life.

Experience luxury with our Cabana Mani, where AT&T’s cutting-edge nail robotic tech provides poolside pampering. Enjoy player-inspired nail designs, complete with their signatures, for a truly unique keepsake.

Finally, hit the Poolside Essential Prize Wall to win exclusive custom prizes. Score a Sabrina pool float, a signature candle from A’ja’s small business, or a Brazil-inspired pool towel featuring Kamilla Cardoso.

The space was buzzing with stars from the WNBA including:

Commissioner Cathy Engelbert
Marina Mabrey
Shakira Austin
A'ja Wilson
Sabrina Ionescu
Jewell Lloyd
Tasha Cloud
Chiney Ogwumike

Season: Summer 2024
Key Role: Associate Creative Director
Key Activation: footprint at Phoenix Convention Center
Key Assets: Digital, motion, physical signage