After a successful first run of “Have a Catch with Dak,” AT&T partnered with the Cowboys for a refreshed giveaway featuring Cowboys QB, Dak Prescott. In an effort to bring fans even closer to America’s QB, we tapped to some of Dak’s personal interests, namely his favorite pastime: fishing.

For this year’s promo content, we leaned into Dak’s comedy chops with a funny ‘commercial within a commercial,’ showing that as much as Dak’s at home on the water, he’s always home at The Star.

Alongside the content capture, we designed a microsite for fan submissions.

Dak Prescott socials: Instagram | X | Facebook

AT&T: Instagram

Season: 2025-2026 NFL Season
Key Role: Associate Creative Director, Copywriter, Director
Key Assets: Social promo, microsite copy, social media copy for Dak Prescott’s social media