Apple Podcasts worked with Conscious Minds to create always-on video content to establish and grow their presence on TikTok. Through the lenses of curiosity and discovery, we ushered in thoughtful creator campaigns and spot-on brand partnerships like iHeart Media to create a buzzy new channel dedicated to uncovering your favorite (and newly discovered) voices in podcasting.

Season: Summer - Winter 2023
Key Role: ACD
Key Assets: 30-60 second TikTok videos
Key Activation: TikTok